Top 10 Google Ranking Factors In SEO

ranking factors in seo

SEO is a complicated and ever-changing field, but many SEO enthusiasts agree that certain factors will always affect the website. You must ensure that your website has all the topmost ranking factors to get a high ranking keywords in search engine results. If you want your site to be at the top of the search engine rankings, then focus on these 10 ranking factors in seo.
Top Ranking Factors In SEO

  1. Page Authority
  2. Domain Authority
  3. On-Page Optimization
  4. Links to the Site
  5. Keywords in Title and Description
  6. Mobile Friendliness
  7. Optimized Content
  8. User Experience
  9. Anchor Text Ratio (Internal Links)
  10. Page Speed

Let’s discuss them one by one.

Page Authority
Page authority is an important ranking aspect in search engine optimization. It is a metric that shows how much authority a particular page has in the terms of search engines. You can define page authority(PA) as the number of links pointing to a given page and its relevance to its topic. The higher the page authority, the more likely users will click on it.

The idea behind this metric is that a website with high-quality content would have more links and, thus, higher page authority(PA). A website’s page authority score is determined by analyzing its linking structure, including external and internal links.

The more authoritative a site appears, the higher its rank will be in search results. The page authority of websites has increased over time as Google has made changes to its algorithm. However, it is still not easy to maintain page authority without SEO experts and SEO tools.

Domain Authority
Domain authority(DA) is another considerate metric that determines how well a website ranks in search engines. It is calculated by taking into account the number of backlinks and the number of links pointing to the domain.

The higher the domain authority, the more likely your website will rank higher in search engines. On average, websites with high domain authority rank above websites with low domain authority. It measures the trustworthiness of a website and its ranking power. It has been used as an indicator for quality websites.

Domain authority is calculated by looking at the number of domains linking to a website and the number of links each domain has pointing to it. The more domains linking to your site, the higher your domain authority score will be. The more authoritative content a website has, the higher its domain authority will be. The higher its domain authority, the better its chance to rank high in search engines.

On-page Optimization

On-Page Optimization is the process of optimizing your website’s content to improve the search engine rankings. It is basically a process that involves analyzing the content on a website and making changes to it to make it more appealing to search engines and users. Sometimes, on-page can become complicated and time-consuming, but you can outperform it if you use the right tools and strategies.

Links to the Site

It is another topmost ranking factor in SEO ever mentioned, but if given good links to your website, it can rank well on Google. Links are an important part of SEO. In order to get a higher ranking in the search engine, it is important to have links from popular websites around the internet. If a user enters a keyword and you have a site related to that keyword, then search engines will rank your site higher than other sites that do not have links to the site. The importance of links to the site has been recognized by Google, who recently announced that it will start penalizing websites that don’t have enough backlinks.


Keywords are an important part of SEO and can be used to help your content rank higher on search engines. The keywords in the title and description are the most important things to include when writing a blog post. They should be closely related to what you’re writing about. Include keywords in the title and description that are near related to your topic, with a few extra words thrown in just for good measure. There are different targeted keywords for the home page, URL, H1 Tags, and title and description.

Mobile Friendliness

Mobile friendliness is a critical aspect of any website. It’s important to make your website mobile-friendly so people can access it easily on their phones and tablets.
There are two ways you can make your site mobile-friendly:

  1. You can use responsive design, which means making the site’s layout adapt to different screen sizes, resolutions, and orientations.
  2. You can use a responsive framework like Bootstrap or Foundation, which means making the site layout adapt to different screen sizes, resolutions, and orientations while also providing some pre-built components such as buttons, dropdowns, navigation bars, etc.

Optimized Content

Optimized content is the key to success on any website. It can be a blog, landing page, or social media post. It’s important to understand what your audience is looking for and how they want to engage with your brand. This will help you create content that your audience wants and needs.
You can use a variety of tools to optimize content for SEO purposes. You should also consider using analytics software like Google Analytics and Hubspot to get more insights into how people engage with your content online.

User Experience

User experience is the sum of all a person’s emotions, thoughts, and physical responses when interacting with something. When it comes to website design and development, there are many steps involved to improve user experience. This includes creating content for the website, researching the target audience, and testing different designs.
The goal for improving user experience is to ensure visitors have a positive feeling about your website and will return often.

Anchor Text Ratio
Anchor text ratio is the number of links that point to the website divided by the total number of words in the content. It is important for Search Engine Optimization because it helps determine how easy it is for readers to find information on your website. When you have a high anchor text ratio, it means that you are getting more links and, therefore, more backlinks. This will help your website rank better on search engine results pages (SERPs).

Page Speed
Page speed is important for a site’s ranking. It affects how fast a site loads, how many pages visitors can access, and how much time they spend on it. There are different ways to improve page speed.
One of the most popular methods is caching plugins like WP Super Cache or W3 Total Cache. These plugins allow you to cache your website’s content on your server so that it loads faster when visitors return to the website.

Connect with us to learn more about Search Engine Optimization and its other crucial aspects.

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