Internet marketing raises a lot of coins, named with technical terms and you might have noticed the term ‘SERP’ very frequently. And if you’re wondering what is SERP and how it matters in SEO? Scroll down and get to know everything about it.
Search Engine Results Page (SERP)
A search engine result page is a displayed page after entering your query on any search engine such as Google, Yahoo, etc. It shows a list of results and relevant sites to your search. Every search engine is designed differently but as we know Google is the most popular, holding around 80% of the total. Therefore, with this article, we’ll more focus on Google’s features and algorithms.
There are abundant features that come along with SERP’s results but the most important category of displayed results are organic results and paid results.
The Organic results are the relevant and quality results for a given search and they’re perfectly matched with Google’s algorithms.
The Paid results are based on the keyword’s bidding. Every click has been paid by the advertiser and these results are surrounded by organic results. There are not many differences in organic or paid results except subtitle text in green as ‘Ad’.
What are the features of SERP?
If we talk about SERP in today’s world, there is a lot more different than what we had seen in the past few years. These days, generic search results come up with images, videos, shopping sites, and much more relevant information.
Here is a list of features you can see on SERP:
Previously it is known as Google Adwords, display at the top or bottom of the search engine results page. The top SERP demands a high-quality site, competitive keywords and at some point of time high pay per click. The advantage of top paid results is a user can see your ad before moving towards organic results.
Google is so flexible to show images on Google image searches. For images, the algorithm is different from what you have seen for content. The algorithm determines the visual content that would be relevant to a search, Google displays high-quality and appropriate images on user search.
The information panel contains all the knowledge of a specific search. A navigational search for a specific mall, restaurant, store, etc gives out knowledge about their address, contact details, website, and opening or closing date and time.
The local pack means the nearby map location of a particular search. For example, if you are searching a restaurant, a map search will display the nearest restaurant along with its address.
If any site has posted its video content, it’s easy to pick up videos according to the user’s search. The SERP will deliver videos on demand by the users.
How SERP is important for Search Engine Optimization (SEO)?
Shortly and easily, SERP determines how your site appears on Google’s first page or we can say, SERP is an exclusive property to dominate to get heavy revenue in return.
There is a simple question with a simple answer, if a user gets a healthy or helpful answer on the first page, why he/she should go for another page.
For example, you’ve searched, What is the importance of SEO?
On the first page of Google, you have fully packed information on such search, click on any and grab the most genuine information. Simply, no need to go for another page of Google, you aren’t going to get many clicks.
On another note, you’ve searched something like how to build links?
There are just 8 to 10 blue links available, which means your organic results have more probability of getting clicked on.
One more factor you should keep in mind while evaluating SERP and that’s ‘no-click searches’.
For example, you have entered when Google came into existence? For this, 10 blue links are pop-up. Why you should click on any of them if you’re getting an answer at the top and this is what we call no-click searches.
Therefore, target the keywords that have lower SERP features to raise your site. Follow some of the above-mentioned SERP features.
Good to know about SERPs to organize and strategize your website designing & development along with content. Moreover, it’s important to stay updated with Google’s algorithms to maintain your site ranking on the top.