What is SEO and what are its Advantages?
SEO is Search Engine Optimization sounds technical? Well, in layman terms It is driving traffic to your website through targeted keywords in organic Google Searches. The increased digital presence will help to gain more attention and attract prospective visitors to your business. What are its advantages? Enhances User Experience – Understanding the need of the […]
What is technical SEO and why it is important?
Search engine optimization has always been a target for SEO experts because search algorithms change frequently and quickly adapting to these changes remains key to maintaining website performance for better rankings and visibility within search engine results. There are mainly three types of Search Engine Optimizations (SEOs). They are on-page SEO, off-page SEO, local SEO […]
The Relevance of SEO During COVID-19
COVID-19 is that black swan event that has impacted businesses worldwide. Where some businesses couldn’t stand through the changing winds, some proved to be resilient by re-strategizing their survival tactics. What was this survival tactic? To shift their operations online and benefit largely from the digital platform. However, this shift is not enough! Businesses need […]